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Rebecca Berrington — Hydrogen rebuild + affiliate engine

Hydrogen rebuild and a custom PayPal-payout affiliate engine for a graphic-design business with two parallel revenue streams.

Client: Rebecca Berrington
Industry: Services
What we did: HeadlessAppsUI/UXSEO

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The Challenge

Rebecca Berrington runs both a design service and a product line, and the existing site couldn't carry both. They needed a flexible front end, a real affiliate program with automated payouts, and a content layer the team could update without filing developer tickets.

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The Solution

Stack

Shopify, Hydrogen, Sanity CMS, PayPal Payouts API, Klaviyo, Sendgrid.

Role

Lead headless rebuild + ongoing retainer — affiliate engine, customer accounts, integrations.

What we did

01Rebuilt the front end on Hydrogen with server-side rendering for fast, SEO-friendly pages and decoupled content management.
02Designed a sticky, animated experience with a light/dark mode toggle and complex micro-interactions that feel like a designer's portfolio, not a template.
03Built a custom affiliate program where customers create their own discount codes and receive automated PayPal payouts on usage.
04Implemented account creation, customer login, custom contact form (Sendgrid) and PDF invoice download for the service side of the business.
05Integrated Klaviyo for marketing automation, segmented by which side of the business each contact is interacting with.

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