Shopify Data & Analytics
18th Sep 2025
6 min read
How to Add Data Layer to Shopify Plus
Adding a data layer to Shopify Plus centralizes your store’s product details, prices, and customer actions into a structured JavaScript object, enabling precise tracking with Google Tag Manager. This guide covers snippet creation, theme integration, purchase tracking, and testing so you can confidently monitor analytics and optimize performance.
Shopify Data & AnalyticsShopify UI/UX & DesignShopify International & ShippingShopify Headless & HydrogenShopify Apps & IntegrationsShopify Speed OptimizationShopify Plus UpdatesShopify SEO UpdatesCustom Shopify UpdatesShopify Data & Analytics
18th Sep 2025
6 min read
How to Add Data Layer to Shopify Plus
Adding a data layer to Shopify Plus centralizes your store’s product details, prices, and customer actions into a structured JavaScript object, enabling precise tracking with Google Tag Manager. This guide covers snippet creation, theme integration, purchase tracking, and testing so you can confidently monitor analytics and optimize performance.
Shopify Data & Analytics
4th Sep 2025
7 min read
Best Practices for Shopify Plus Data Layer
A data layer on Shopify Plus centralizes your store’s product details, user interactions, and transaction data into a structured JavaScript object. This allows you to integrate seamlessly with Google Tag Manager, track custom events, and feed accurate data to analytics and marketing tools. By following proven setup and auditing practices, Shopify Plus merchants can gain deeper insights, optimize marketing, and ensure consistent, reliable tracking across all platforms.
