Carl Friedrik

Carl Friedrik is a website that specializes in selling premium leather bags that are crafted with the highest attention to detail and quality.

The Challenge

The client came to us with a growing brand that had originally used a standard Shopify storefront. As their business expanded, they struggled to keep up due to Shopify's default product setup, which couldn't handle the increase in product options. Third-party apps made the site slow and buggy, resulting in a poor user experience. We helped them migrate to Shopify Plus and implement customizations to enhance the functionality of the site to scale.

carlfriedrik section divider between challenge and solution

The Solution

Visual Identity & User Experience

We created seamless browsing across devices for a better site flow. We also refreshed the visual identity of the site with updated typography, colors, and imagery that aligned with the brand. We enhanced product presentation for a more engaging shopping experience

Custom Features & Personalization

We added product personalization features so customers can tailor items to their preferences. We also allowed for custom order notes for fulfillment partners to receive specific instructions to improve customer satisfaction. Automatic product discounts were added to drive conversions and upsells.

Content Management

We integrated editable content through Metaobjects and Metafields, allowing the client to update site content easily without developer help.

Backend & Business Systems

We developed custom backend applications for inventory synchronization across multiple platforms. We also built a B2B platform for wholesale customers, streamlining the ordering process for business clients. Our team continues to provide ongoing improvements and maintenance services to ensure the systems remain efficient and up-to-date.

Marketing & Social Integration

We integrated the site with Klaviyo for email marketing and engagement tracking. An Instagram gallery was added for visual storytelling and social proof, and Judge.me reviews allowed the company to collect and display customer feedback to increase trust in the brand.

International Expansion

We created two separate Shopify storefronts to serve different international markets.

SEO & Performance

We included a custom sitemap, robots.txt, and other SEO features to boost search engine visibility. We also optimized the checkout process to reduce cart abandonment

Results

The company reported increased conversions following the customizations. The B2B platform has streamlined wholesale operations and improved client relationships. Our ongoing partnership has ensured the site continuously evolves with changing business needs, while our custom inventory sync solution has reduced manual work and errors. The upgrades also reduced content update time, allowing the site to be managed with ease.