Lox And Chain

Lox and Chain is a jewelry brand focused on unique pieces that combine individuality and art.

The Challenge

The company came to us to implement complex changes, including custom features that would increase user experience and conversions.

loxandchain section divider between challenge and solution

The Solution

Custom Feature Implementation

We built and integrated a variety of advanced custom features to enhance both functionality and user experience, including an enhanced cart drawer for faster checkouts. Engraving functionality on product pages to allow personalized shopping experiences.

Design & UX Enhancements

Several sections of the website were redesigned and redeveloped to better align with the brand's vision and improve usability across devices.

Theme Migration

We successfully migrated the site to a new theme, ensuring a smooth transition by reworking the design and transferring all custom features from the old theme without disruption or loss of functionality.

Results

Increased user engagement and conversion due to smoother checkout. Zero disruptions during relaunch, even during high traffic. Future updates are faster and more maintainable.