Lox And Chain — Theme migration on Shopify Plus

Lox And Chain wanted to move to a more modern theme without losing any of the customisations that made the site feel like theirs — and without dropping a single sale during a busy commerce window.

What we did

• Migrated the storefront to a new theme while reworking the design and porting every custom feature one-for-one with no regressions.
• Rebuilt the cart drawer to be faster and tighter, removing friction between PDP and checkout.
• Implemented engraving on relevant PDPs so customers can personalise pieces inline without an app overlay.
• Coordinated a relaunch plan that kept traffic served and orders flowing — zero downtime at cutover.

Stack

Shopify Plus, Liquid, custom theme, custom cart and engraving features.

Role

Lead theme migration + custom features + ongoing maintenance.

Lox And Chain relaunched on a faster, more maintainable theme with all the customisations intact and no disruption to sales.

• +14% checkout conversion rate
• +22% mobile conversion rate
• +16% repeat orders
• 0 downtime at relaunch