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Lox And Chain — Theme migration on Shopify Plus
Shopify Plus theme migration with engraving, a fast-cart drawer and zero-downtime relaunch for a fine jewelry brand.
(01)
The Challenge
Lox And Chain wanted to move to a more modern theme without losing any of the customisations that made the site feel like theirs — and without dropping a single sale during a busy commerce window.
(02)
The Solution
Stack
Shopify Plus, Liquid, custom theme, custom cart and engraving features.
Role
Lead theme migration + custom features + ongoing maintenance.
What we did
- 01Migrated the storefront to a new theme while reworking the design and porting every custom feature one-for-one with no regressions.
- 02Rebuilt the cart drawer to be faster and tighter, removing friction between PDP and checkout.
- 03Implemented engraving on relevant PDPs so customers can personalise pieces inline without an app overlay.
- 04Coordinated a relaunch plan that kept traffic served and orders flowing — zero downtime at cutover.
(03)
Results
+14%
checkout CR
+22%
mobile CR
+16%
repeat orders
0
downtime at relaunch
Lox And Chain relaunched on a faster, more maintainable theme with all the customisations intact and no disruption to sales.
- +14% checkout conversion rate
- +22% mobile conversion rate
- +16% repeat orders
- 0 downtime at relaunch
“Amazing work! always providing a solution”
Lox & ChainShopify Partner Directory review
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