Fisiocrem — Three Hydrogen storefronts on one codebase

Fisiocrem was running a standard Shopify store and couldn't expand product lines, run separate international storefronts, or move quickly without developer help. They also needed one place to serve both retail and wholesale customers from the same catalogue.

What we did

• Migrated to Shopify Plus and built a single Hydrogen + Remix codebase that powers three regional storefronts (Canada, Australia, New Zealand) — one change ships everywhere.
• Added role-based logic so wholesale buyers see tiered pricing, gated content and account-specific catalogues, while DTC keeps a clean retail experience.
• Built a flexible subscription system so customers can manage recurring orders without a third-party app's UX taxes.
• Designed and shipped a custom affiliate and loyalty program with tracked partner performance and automated payouts.
• Wired editable Metaobjects + Metafields content so the marketing team can spin up landing pages and update site content without engineering.

Stack

Shopify Plus, Hydrogen, Remix, TypeScript, Metaobjects & Metafields, custom Node.js services.

Role

Lead end-to-end migration + ongoing retainer — discovery, headless implementation, B2B / DTC unification, subscription and loyalty programs, performance.

Fisiocrem now runs three localised storefronts off one codebase, with the marketing team able to ship pages and promos without engineering tickets.

• 3 Hydrogen storefronts on one codebase
• -38% load time
• B2B + DTC on the same Shopify Plus stack
• 0 developer dependency for content