Majema — Shopify Plus rebuild + custom checkout

Majema's previous site was outdated and buggy and couldn't keep up with the SEO and performance bar a modern publisher needs. They wanted a rebuild on Shopify Plus that worked for both teachers and parents, in two languages, with a checkout experience tailored to educational purchasing.

What we did

• Rebuilt the storefront on Shopify Plus with a calm, education-friendly visual language and intuitive product browsing for printed books, planners and e-learning content.
• Implemented a customised checkout flow that fits the realities of school and individual purchasing without confusing either audience.
• Restructured collections and content to support two languages and align with parent / teacher search intent.
• Tuned page speed and Core Web Vitals end-to-end so the catalogue stays fast even on heavy product pages.

Stack

Shopify Plus, Liquid, custom theme, Shopify Markets for languages.

Role

Lead end-to-end — Plus rebuild, design, checkout customisation, SEO.

Majema's storefront is now stable, on-brand, and easy for the editorial team to manage.

• +22% time on site
• +18% conversion rate
• +14% new users
• 2 languages