Prime Hay — Shopify B2B build + volume shipping

Shopify theme and custom volume-shipping calculator for a B2B equine-forage brand handling truckload orders and tiered volume pricing.

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Client: Prime Hay
Industry: Pets
What we did: Themes Apps UI/UX

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The Challenge

Prime Hay arrived after a previous developer relationship had gone sideways. They sell forage in volume — pallet to full truckload — and their storefront couldn't handle the pricing logic, the shipping math, or the ordering workflow real customers needed.

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The Solution

Stack

Shopify, Liquid, custom JS for pricing and shipping logic.

Role

Lead theme rebuild + custom features.

What we did

01Built a custom volume-pricing table that responds to product variations and quantity tiers, so the right price shows up at the right scale.
02Designed and shipped a 'Buy a Truckload' flow purpose-built for bulk orders and the way logistics actually work.
03Wrote a shipping calculator that adjusts based on distance and order weight, removing the guesswork at checkout.
04Adjusted theme design and UX so the bulk-buying experience matches the rest of the brand without a copy-paste storefront feel.

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