Prime Hay

Prime Hay is a company committed to delivering high-quality forage to improve equine health. The company values thoughtfully sourced products and dedicated support.

The Challenge

The client came to us after a poor experience with a former developer who didn't deliver work to their standards. They wanted a developer who understood their vision to implement features on the site that would improve user experience and bring their vision to life.

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The Solution

Custom Feature Implementation

To bring the client's unique requirements to life, we built advanced functionality directly into their existing Shopify theme. This included a custom pricing table, tailored to product variations and volume, as well as a fully functional "Buy a Truckload" experience designed to handle bulk orders with ease.

Tailored Design & UX Enhancements

We designed key elements to reflect the brand's identity and support the user experience. The custom features were seamlessly integrated into the site's existing theme, maintaining design consistency while upgrading functionality.

Advanced Shipping

We developed a custom shipping calculator that adjusts based on shipping distance and the weight of products ordered to ensure pricing and a smoother experience for high-volume buyers.

Results

With volume-based pricing and advanced shipping, the store saw an increase in high-quantity purchases. The tailored UX enhancements made a smoother customer experience, reducing bounce rates and increasing time on the site.