Prime Hay — Shopify B2B build + volume shipping

Prime Hay arrived after a previous developer relationship had gone sideways. They sell forage in volume — pallet to full truckload — and their storefront couldn't handle the pricing logic, the shipping math, or the ordering workflow real customers needed.

What we did

• Built a custom volume-pricing table that responds to product variations and quantity tiers, so the right price shows up at the right scale.
• Designed and shipped a 'Buy a Truckload' flow purpose-built for bulk orders and the way logistics actually work.
• Wrote a shipping calculator that adjusts based on distance and order weight, removing the guesswork at checkout.
• Adjusted theme design and UX so the bulk-buying experience matches the rest of the brand without a copy-paste storefront feel.

Stack

Shopify, Liquid, custom JS for pricing and shipping logic.

Role

Lead theme rebuild + custom features.

Prime Hay can now sell from pallet to full truckload from one storefront, with pricing and shipping logic that fits the way buyers actually order.

• +26% bulk orders
• -18% bounce rate
• +14% repeat orders
• B2B + DTC channels