TramwayPath

TramwayPath is an innovative prize-based ticket system with automated management, referral programs, and a complete website redesign for enhanced user engagement and growth.

The Challenge

The client needed a sophisticated automated system for managing prize-based tickets and drawings while integrating referral functionality to drive organic growth. They required a custom Shopify app that could handle ticket generation, email automation, prize management for high-value rewards like houses and flats, and a comprehensive website rebuild to support their expanding business model with subscription options and advanced analytics.

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The Solution

Custom Prize Ticket Management App

We developed a comprehensive Shopify app using Node.js and React that automates the entire prize ticket ecosystem. The system automatically generates unique tickets for customer purchases, sends beautifully designed email confirmations, and manages drawings for grand prizes including houses, flats, and smaller rewards. The app integrates seamlessly with Shopify's order system to ensure every purchase generates appropriate tickets while maintaining complete transparency and security in the prize distribution process.

Integrated Referral System & Growth Engine

We implemented a sophisticated referral code system that automatically rewards users with additional free tickets when their referral codes are used by new customers. This gamified approach not only enhances customer engagement but also creates a powerful organic growth mechanism that encourages existing customers to become brand ambassadors. The system tracks referral performance, provides detailed analytics, and includes automated reward distribution to maximize program effectiveness.

Complete Website Redesign & Performance Optimization

We rebuilt the entire TramwayPath website from the ground up using modern Shopify Liquid templates, optimized HTML, CSS, and JavaScript. The new design focuses on user experience, conversion optimization, and mobile responsiveness while clearly communicating the prize system and encouraging participation. The website redesign includes improved navigation, streamlined checkout processes, and compelling visual elements that showcase the exciting prizes and build trust with potential participants.

Advanced Subscription & Analytics Dashboard

We extended the original app to include subscription-based ticket purchases, allowing customers to automatically participate in multiple drawings. The system includes sophisticated order cancellation logic that properly excludes cancelled tickets from prize draws, comprehensive dashboard functionality for administrators, and advanced export capabilities for ticket data and analytics. These features provide complete control over prize management while ensuring fairness and transparency in all drawings.

Results

The TramwayPath platform has successfully transformed into a comprehensive prize management ecosystem that drives significant customer engagement and organic growth. The automated ticket system has streamlined operations while the referral program has generated substantial new customer acquisition through word-of-mouth marketing. The website redesign and subscription features have improved conversion rates and customer lifetime value, while the advanced analytics dashboard provides valuable insights for optimizing prize offerings and marketing strategies.