Unstrap — Custom Shopify 2.0 + multi-currency

Unstrap sells premium watch straps to a global, knowledgeable audience that expects a luxury experience and accurate pricing in their own currency. The previous theme couldn't carry the catalogue or the brand standard.

What we did

• Built a fully custom Shopify 2.0 theme from scratch in Liquid + JS, designed for the premium watch-strap aesthetic across desktop, tablet and mobile.
• Integrated multi-currency and Langify so customers see local pricing and language without the brand losing consistency.
• Implemented filtering by brand, price, style and feature, with dynamic variant switching that updates imagery on PDPs.
• Added customer accounts, WhatsApp sticky chat for high-touch support, and Klaviyo for behavioural email and retention.

Stack

Shopify 2.0, Liquid, custom theme, Langify, multi-currency app, Klaviyo.

Role

Lead theme build + integrations + retention setup.

Unstrap now serves international customers with localised pricing, a luxury feel, and a retention engine working in the background.

• +18% international sales
• +14% conversion rate
• +14% average order value
• 5 currencies supported