Editiony — Invite-only luxury Shopify storefront

Editiony needed an online presence that matched the exclusivity of their limited-edition outerwear. They wanted invite-only access, real scarcity per drop, and a path from online browsing to in-store fittings — without looking or feeling like a generic Shopify store.

What we did

• Built an invitation-only sign-in wall that gates the entire storefront so only verified members see the catalogue and pricing.
• Designed a scroll-driven color-shift between black and white throughout the site to give the brand a distinct visual signature.
• Implemented one-piece-per-customer logic at the cart level to enforce true scarcity on limited drops.
• Integrated Flatpickr-based appointment scheduling for personalised fittings and consultations directly from the product page.
• Added a 30-minute cart timeout to keep limited stock fair and circulating to active buyers.

Stack

Shopify, Liquid, custom theme, Flatpickr, Klaviyo for member comms.

Role

Lead end-to-end — design, theme, member access logic, scheduling integration.

Editiony launched as a private, members-only storefront that protects scarcity and pulls members from screen to fitting room.

• invite-only members-only storefront
• +18% repeat visits
• +14% session duration
• 100% custom theme