Editiony — Invite-only luxury Shopify storefront

Invite-only Shopify storefront for a luxury limited-edition outerwear brand, with timed cart, color-shift design and appointment scheduling.

Client: Editiony
Industry: Fashion
What we did: ThemesUI/UXSEO

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The Challenge

Editiony needed an online presence that matched the exclusivity of their limited-edition outerwear. They wanted invite-only access, real scarcity per drop, and a path from online browsing to in-store fittings — without looking or feeling like a generic Shopify store.

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The Solution

Stack

Shopify, Liquid, custom theme, Flatpickr, Klaviyo for member comms.

Role

Lead end-to-end — design, theme, member access logic, scheduling integration.

What we did

01Built an invitation-only sign-in wall that gates the entire storefront so only verified members see the catalogue and pricing.
02Designed a scroll-driven color-shift between black and white throughout the site to give the brand a distinct visual signature.
03Implemented one-piece-per-customer logic at the cart level to enforce true scarcity on limited drops.
04Integrated Flatpickr-based appointment scheduling for personalised fittings and consultations directly from the product page.
05Added a 30-minute cart timeout to keep limited stock fair and circulating to active buyers.

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