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Cove — Headless Shopify + Sanity CMS rebuild
Headless Shopify rebuild on Remix with Sanity CMS for a sustainable packaging pioneer — content shipped 5x faster, no developer dependency.

(01)
The Challenge
Cove had built a clear point of view on sustainable packaging but their site couldn't keep up. The marketing team wanted to publish editorial content and product stories without engineering, while the storefront still needed to load fast and look immaculate.

(02)
The Solution
Stack
Shopify, Remix, Sanity CMS, TypeScript, GraphQL Storefront API.
Role
Lead end-to-end — headless architecture, CMS integration, design system, performance.
What we did
- 01Rebuilt the storefront headless on Remix to decouple the editorial layer from Shopify and unlock fast page loads and bespoke layouts.
- 02Integrated Sanity as the CMS for blog posts, brand stories and product education — the content team ships independently.
- 03Designed a minimal black-and-white aesthetic that lets the product photography do the heavy lifting and aligns with the brand's stance.
- 04Tuned image delivery, caching and Core Web Vitals for fast loads on every page despite the editorial-heavy footprint.
(03)
Results
5x
content velocity
+24%
organic traffic
+14%
conversion rate
0
developer dependency
Cove's marketing team now ships content directly from Sanity, without ever touching the codebase.
- 5x content velocity vs. previous stack
- +24% organic traffic
- +14% conversion rate
- 0 developer dependency for content

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