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Nude&Rude — Shopify 2.0 build + multi-market
Custom Shopify 2.0 theme for a self-tanning beauty brand across three markets — multi-currency, multilingual, page-builder ready.
(01)
The Challenge
Nude&Rude was launching internationally and needed a Shopify 2.0 build that could handle multi-currency pricing, multilingual content and a fast marketing-page workflow — without compromising the premium look the brand needed.
(02)
The Solution
Stack
Shopify 2.0, Liquid, custom theme, Weglot, Shogun, multi-currency app.
Role
Lead theme build + multi-market setup.
What we did
- 01Built a custom Shopify 2.0 theme from scratch in Liquid + JS with a tight, premium visual identity.
- 02Implemented multi-currency support and Weglot translation so each market sees local language and pricing automatically.
- 03Integrated Shogun page builder so the marketing team can ship campaign and landing pages without engineering.
- 04Designed flexible product information using metafields — ingredient detail, usage instructions, education — to support self-tan-specific buying decisions.
(03)
Results
+22%
mobile CR
+24%
international sales
3
markets
0
downtime at launch
Nude&Rude launched across three markets with one stack and a marketing team that doesn't need engineering to ship campaigns.
- +22% mobile conversion rate
- +24% international sales
- 3 markets live
- 0 downtime at launch
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