Nude&Rude

Nude&Rude is a premium self-tanning beauty brand offering innovative tanning solutions that celebrate natural beauty and confidence.

Nude&Rude - Nude&Rude is a premium self-tanning beauty brand offering innovative tanning solutions that celebrate natural beauty and confidence.

The Challenge

The client needed a sophisticated e-commerce platform built from scratch on Shopify 2.0 that would effectively showcase their premium self-tanning product collection while providing a seamless international shopping experience. They required comprehensive multi-currency support, multilingual capabilities, advanced page building functionality, and flexible product information management to serve their global customer base and establish their brand in the competitive beauty market.
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The Solution

Custom Shopify 2.0 Theme Development

We built a complete custom theme from scratch using Liquid, HTML, CSS, and JavaScript, leveraging the latest Shopify 2.0 features and capabilities. This bespoke development approach ensured optimal performance, modern functionality, and a unique brand experience that perfectly reflects the premium nature of the self-tanning products while providing an intuitive and engaging shopping journey.

Multi-Currency & Multilingual Integration

We implemented comprehensive international commerce capabilities through strategic integration with multi-currency applications and Weglot translation services. This sophisticated setup allows customers worldwide to view prices in their local currency and browse content in their preferred language, creating a truly localized shopping experience that removes barriers to purchase and enhances global accessibility.

Advanced Page Builder Implementation

We integrated Shogun page builder to create dynamic, visually compelling landing pages that showcase the self-tanning products with maximum impact. This powerful combination enables flexible content creation, A/B testing capabilities, and rapid deployment of marketing campaigns while maintaining consistent brand aesthetics and user experience standards.

Dynamic Product Information System

We developed an advanced product information architecture utilizing Shopify metafields to create flexible product tabs and detailed information displays. This system allows for comprehensive product education, ingredient transparency, and usage instructions that are essential for building customer confidence in self-tanning products and supporting informed purchasing decisions.

Results

The Nude&Rude website has successfully established the brand as a premium player in the self-tanning market with a sophisticated digital presence that supports global expansion. The multi-currency and multilingual capabilities have significantly expanded the customer base and improved conversion rates across international markets. The custom Shopify 2.0 theme and advanced page builder integration have created a compelling brand experience that effectively communicates product benefits and builds customer confidence, resulting in increased average order values and enhanced customer satisfaction.

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our process

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In a personalized consultation, we'll identify your business goals, ideal customer, and brand essence to create a custom solution.