Nude&Rude — Shopify 2.0 build + multi-market

Nude&Rude was launching internationally and needed a Shopify 2.0 build that could handle multi-currency pricing, multilingual content and a fast marketing-page workflow — without compromising the premium look the brand needed.

What we did

• Built a custom Shopify 2.0 theme from scratch in Liquid + JS with a tight, premium visual identity.
• Implemented multi-currency support and Weglot translation so each market sees local language and pricing automatically.
• Integrated Shogun page builder so the marketing team can ship campaign and landing pages without engineering.
• Designed flexible product information using metafields — ingredient detail, usage instructions, education — to support self-tan-specific buying decisions.

Stack

Shopify 2.0, Liquid, custom theme, Weglot, Shogun, multi-currency app.

Role

Lead theme build + multi-market setup.

Nude&Rude launched across three markets with one stack and a marketing team that doesn't need engineering to ship campaigns.

• +22% mobile conversion rate
• +24% international sales
• 3 markets live
• 0 downtime at launch