Planine Srbija — Booking platform from scratch

Mountain tourism in Serbia had no real digital home — independent hosts, fragmented listings, and a booking experience that didn't match what travellers expect from Airbnb-class platforms. Building it required more than a CMS could carry.

What we did

• Built a full booking platform from scratch on React, Next.js, Node.js, GraphQL and Postgres with server-side rendering for SEO.
• Implemented host tooling for listing creation, calendar management, real-time availability sync and integrated host-guest communication.
• Designed a search and discovery engine with multi-criteria filtering — location, dates, price, amenities, property type.
• Stood up a multi-role system covering admins, hosts and guests with separate dashboards, reviews, WordPress blog integration and analytics.

Stack

React, Next.js, Node.js, Postgres, GraphQL, Apollo, ChakraUI.

Role

Lead full-stack build — architecture, host tooling, search, multi-role auth.

Planine Srbija launched as a real marketplace, with hosts onboarding directly and travellers booking mountain stays end-to-end.

• +28% organic traffic
• +22% user registrations
• +24% bookings
• -32% load time