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QueenClub — Theme + advanced filtering rebuild
Theme rebuild and advanced product filtering for a premium women's fashion boutique — faster discovery, higher AOV.
(01)
The Challenge
QueenClub had grown its catalogue beyond what the original theme could handle. Filtering was thin, the design didn't match the premium positioning, and promotions felt bolted on rather than integrated.
(02)
The Solution
Stack
Shopify, Liquid, custom theme, filtering app integration.
Role
Lead theme + filtering + promotional UX.
What we did
- 01Rebuilt the theme in Liquid + JS with a more elegant visual language and product-first layouts.
- 02Implemented advanced filtering across size, colour, category and price so customers can navigate the full catalogue in seconds.
- 03Integrated promotions into the design language so they reinforce the premium feel rather than fighting it.
- 04Tuned the user journey to reduce friction between discovery and checkout without sacrificing aesthetics.
(03)
Results
+18%
conversion rate
+18%
avg order value
-22%
exit rate
+14%
mobile CR
QueenClub's storefront now matches the premium positioning of the brand and helps customers actually find what they came for.
- +18% conversion rate
- +18% average order value
- -22% exit rate
- +14% mobile conversion rate
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