Skip to content
SportsThemesAppsUI/UXSEO

QueenClub — Theme + advanced filtering rebuild

Theme rebuild and advanced product filtering for a premium women's fashion boutique — faster discovery, higher AOV.

QueenClub — Theme + advanced filtering rebuild - Theme rebuild and advanced product filtering for a premium women's fashion boutique — faster discovery, higher AOV.
+18%conversion rate
+18%avg order value
-22%exit rate
+14%mobile CR

The Challenge

QueenClub had grown its catalogue beyond what the original theme could handle. Filtering was thin, the design didn't match the premium positioning, and promotions felt bolted on rather than integrated.

queenclub section divider between challenge and solution

The Solution

What we did

  • Rebuilt the theme in Liquid + JS with a more elegant visual language and product-first layouts.
  • Implemented advanced filtering across size, colour, category and price so customers can navigate the full catalogue in seconds.
  • Integrated promotions into the design language so they reinforce the premium feel rather than fighting it.
  • Tuned the user journey to reduce friction between discovery and checkout without sacrificing aesthetics.

Stack

Shopify, Liquid, custom theme, filtering app integration.

Role

Lead theme + filtering + promotional UX.

Results

QueenClub's storefront now matches the premium positioning of the brand and helps customers actually find what they came for.

  • +18% conversion rate
  • +18% average order value
  • -22% exit rate
  • +14% mobile conversion rate

More Projects

Maximize Conversions With A High-Performing Shopify Store

our process

Book a call

01 / 03

(A)

In a personalized consultation, we'll identify your business goals, ideal customer, and brand essence to create a custom solution.