Montessori Generation — Shopify build + product upsell

Montessori Generation curates toys by developmental stage but their store didn't reflect that. Parents struggled to find age-appropriate items, gift purchases were clunky, and there was no upsell logic to support the educational way the brand thinks about its catalogue.

What we did

• Reworked product organisation so parents can browse by Montessori stage and age, not just by category.
• Built a product-upsell engine that suggests complementary items based on what's in cart and which stage the customer is shopping for.
• Integrated a sophisticated gift-card flow via GemPages, properly themed and bug-free despite the integration being fiddly.
• Added supporting educational content on PDPs so parents understand why each toy fits their child.

Stack

Shopify, Liquid, GemPages, custom upsell logic.

Role

Lead theme + upsell engine + integrations.

Browsing now mirrors how Montessori parents actually shop — by stage, with the right next item suggested.

• +22% product page conversion
• +18% time on site
• +14% average order value
• -14% bounce rate