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Montessori Generation — Shopify build + product upsell
Shopify build with a product-upsell engine and Montessori-stage filtering for a thoughtfully curated kids toy brand.
(01)
The Challenge
Montessori Generation curates toys by developmental stage but their store didn't reflect that. Parents struggled to find age-appropriate items, gift purchases were clunky, and there was no upsell logic to support the educational way the brand thinks about its catalogue.
(02)
The Solution
Stack
Shopify, Liquid, GemPages, custom upsell logic.
Role
Lead theme + upsell engine + integrations.
What we did
- 01Reworked product organisation so parents can browse by Montessori stage and age, not just by category.
- 02Built a product-upsell engine that suggests complementary items based on what's in cart and which stage the customer is shopping for.
- 03Integrated a sophisticated gift-card flow via GemPages, properly themed and bug-free despite the integration being fiddly.
- 04Added supporting educational content on PDPs so parents understand why each toy fits their child.
(03)
Results
+22%
product page CR
+18%
time on site
+14%
avg order value
-14%
bounce rate
Browsing now mirrors how Montessori parents actually shop — by stage, with the right next item suggested.
- +22% product page conversion
- +18% time on site
- +14% average order value
- -14% bounce rate
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