Gornation

Gornation delivers top-tier fitness equipment for those serious about their gains.

The Challenge

The client came to us seeking to transform their Shopify store into a more engaging and user-friendly platform that would better serve fitness enthusiasts. They needed strategic improvements to the shopping experience, enhanced discount visibility, and solutions to overcome Shopify Cart API limitations that were hindering their ability to showcase value to customers effectively.

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The Solution

Strategic UI Enhancements

We implemented comprehensive UI changes throughout the website using advanced Shopify Liquid, JavaScript, HTML, and CSS. These strategic modifications were designed to create a more intuitive and visually appealing shopping experience that resonates with the fitness community and encourages engagement with the brand's premium equipment offerings.

Cart Discount Input System

We developed an innovative cart-level discount input system that allows users to seamlessly apply promotional codes and discounts directly at the cart stage. This streamlined approach simplifies the checkout process while empowering customers with greater control over their shopping costs, creating a more personalized and satisfying purchasing experience.

Advanced Discount Visibility

To overcome the inherent limitations of the Shopify Cart API, we implemented a sophisticated system that prominently showcases available discounts on both collection and individual product pages. This strategic enhancement ensures complete transparency, allowing customers to instantly visualize the value they receive, which builds trust and enhances satisfaction throughout the shopping journey.

Enhanced User Experience

We focused on creating an elevated shopping experience through innovative functionalities and improved navigation. The website now provides clear depictions of cost savings available across all product categories, enabling customers to make informed purchasing decisions while exploring Gornation's comprehensive fitness equipment catalog.

Results

The revitalized Gornation website now delivers an unparalleled online shopping experience that perfectly serves the fitness community. The enhanced discount visibility has increased customer confidence and transparency, while the streamlined cart discount system has improved conversion rates and reduced checkout abandonment. The strategic UI improvements have created a more engaging platform that effectively showcases Gornation's premium fitness equipment and builds stronger customer relationships.