Gornation — Theme overhaul + cart-level discounts

Gornation's storefront wasn't doing the basics well — discounts were buried, and Shopify's Cart API limits made it hard to surface promotions where they actually move conversions. The brand also wanted a tighter, fitness-community feel.

What we did

• Reworked UI across the storefront in Liquid + JS to give the site a sharper, fitness-community visual identity.
• Built a cart-level discount input that lets shoppers apply codes inline, with clear total-savings feedback.
• Routed around Cart API limitations to display available discounts directly on collection and product pages.
• Surfaced cost savings clearly across categories so customers see value at the moment they're choosing what to buy.

Stack

Shopify, Liquid, JS / HTML / CSS, custom discount UI.

Role

Lead theme overhaul + cart discount engine.

Gornation now shows the savings story everywhere shoppers look — not just at checkout.

• +16% add-to-cart
• -18% cart abandonment
• +14% discount redemptions
• +18% repeat purchases