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Gornation — Theme overhaul + cart-level discounts
Theme rebuild and cart-level discount engine for a calisthenics fitness brand — savings shown clearly on collection, PDP and cart.
(01)
The Challenge
Gornation's storefront wasn't doing the basics well — discounts were buried, and Shopify's Cart API limits made it hard to surface promotions where they actually move conversions. The brand also wanted a tighter, fitness-community feel.
(02)
The Solution
Stack
Shopify, Liquid, JS / HTML / CSS, custom discount UI.
Role
Lead theme overhaul + cart discount engine.
What we did
- 01Reworked UI across the storefront in Liquid + JS to give the site a sharper, fitness-community visual identity.
- 02Built a cart-level discount input that lets shoppers apply codes inline, with clear total-savings feedback.
- 03Routed around Cart API limitations to display available discounts directly on collection and product pages.
- 04Surfaced cost savings clearly across categories so customers see value at the moment they're choosing what to buy.
(03)
Results
+16%
add-to-cart
-18%
cart abandonment
+14%
discount redemptions
+18%
repeat purchases
Gornation now shows the savings story everywhere shoppers look — not just at checkout.
- +16% add-to-cart
- -18% cart abandonment
- +14% discount redemptions
- +18% repeat purchases
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