Manukora — Shopify Plus checkout-extensibility app

Manukora is a premium brand with a sophisticated buyer, but most upsell tactics felt cheap and broke the experience. They needed a way to offer relevant complementary products at the moment of decision — without dropping people out of the flow.

What we did

• Built a custom checkout-extensibility app on Shopify's latest checkout APIs that surfaces personalised upsells inside checkout.
• Tuned cart UX with smart promotion handling, bulk-discount calculation and clear savings visualisation.
• Refined theme details to keep visual consistency with the premium feel of the brand at every step.
• Continued as a long-term partner, shipping new features and refinements alongside the in-house team.

Stack

Shopify Plus, Checkout Extensibility, custom Node.js app, Liquid theme.

Role

Lead checkout-extensibility build + ongoing retainer.

Manukora's checkout now does real work for AOV without ever feeling pushy.

• +24% average order value
• +28% subscription signups
• +18% checkout conversion rate
• 1 custom checkout-extensibility app