Text reviews all look the same. A photo of the product on someone's kitchen table does not - it is the thing a shopper actually checks before deciding, and it is the thing most review apps charge you extra to collect. Merit treats photo and video as the point rather than the upsell: unlimited uploads, no cap on reviews, no cap on orders, on every plan.
The widget is built to disappear into your theme. Pick one of four product page layouts - photo wall, editorial, masonry or story carousel - then tune colour, typography, spacing, corners and which elements show in a live customiser, or write your own scoped CSS if you would rather. Star ratings appear on collection pages too, and the review schema feeds Google's rich results, so the ratings show up in search.
Collecting is automatic. When an order is fulfilled Merit schedules a request email, sends it after a delay you choose, and can follow up once if the shopper has not written anything yet. Reviews that arrive through that email are marked as verified purchases, and you can offer a discount code for the ones that come with a photo or a video.
Everything a shopper submits lands in a moderation queue first, and publishing is never conditional on the star rating - by design, and not configurable. Filtering reviews by how flattering they are is illegal in several of the markets Shopify merchants sell into, and an app that makes it easy is a liability rather than a feature.