Shopify Plus B2B Development
As a B2B Shopify agency, we build Shopify B2B commerce around the way your customers, sales teams, and internal systems actually work. We translate company structures, purchasing rules, account relationships, and commercial requirements into a setup your team can manage without relying on disconnected processes.
Verified Codersy metrics
- Successful projects
- 420+Successful projects
- Client retention
- 98%Client retention
- Years of experience
- 10+Years of experience
- Industries worked in
- 35+Industries worked in
Build B2B Commerce Around Your Commercial Rules
Whether you are moving wholesale operations into Shopify, expanding an existing DTC store into B2B, or replacing a fragmented ordering process, we build the commercial logic first and the storefront around it.
Every B2B business has its own rules for who can buy, which company or location they represent, what access they need, and how the purchasing process should work. We map those relationships before configuring Shopify.
The result is not a generic wholesale portal with discounted prices. It is a B2B setup structured around the way your sales and operations teams already manage customer accounts.
Company Accounts, Locations, and Buyer Permissions
We structure company accounts, locations, contacts, and buyer access around the relationships that already exist in the business. Where different locations or teams need different purchasing responsibilities, we configure the appropriate account structure and permissions so buyers see and manage only what is relevant to them.
Account structure
1. Company
The account the business buys under
2. Locations
Sites and teams with their own purchasing responsibilities
3. Buyers
Contacts with the permissions their role requires
B2B Catalogues, Pricing, and Purchasing Rules
We configure Shopify B2B around the commercial terms already agreed with your customers. That includes deciding which products each company can access, what price they pay, how much they can order, and when payment is due.
Depending on the Shopify plan, catalogues can be structured around B2B markets or assigned directly to specific companies or locations, with pricing, quantity rules, and volume pricing applied where required.
The aim is to move these rules out of spreadsheets, manual quotes, and back-and-forth emails wherever Shopify can manage them directly. Buyers see the right products and prices when they log in, while your team spends less time correcting orders or confirming terms manually.
Company
Account and location
Catalogue
Assigned products
Pricing
Agreed prices
Terms
Quantity and payment rules
We Architect Blended and Dedicated Shopify B2B Storefronts
We decide whether B2B and DTC should share one Shopify storefront or operate separately based on how different their catalogues, content, workflows, and internal ownership really are.
We make that decision before development begins, so the business does not end up maintaining two stores without a clear reason — or forcing two very different customer journeys into one.
Blended storefront
One store serving B2B and DTC
- Products, branding, inventory and operations overlap
- B2B customers still see different content and buying conditions
- One storefront and one set of operations to maintain
Dedicated B2B storefront
A separate wholesale experience
- Wholesale needs substantially different catalogues and workflows
- Content and customer journeys diverge from the DTC store
- Operational ownership sits with a different team
Shopify B2B Integrations for ERP, CRM, and Sales Operations
When B2B operations depend on ERP, CRM, or internal systems, Shopify needs to reflect the same customer, pricing, inventory, and order logic used across the rest of the business. We map those dependencies before development and define which system should own each type of data.
That can mean bringing contracted pricing or stock data from an ERP such as SAP, synchronising company and account information with a CRM such as Salesforce, or using custom Shopify apps and integrations when the required workflow goes beyond native Shopify B2B functionality.
For more complex sales structures, Shopify's B2B APIs can support workflows such as assigning staff members to specific company locations. This gives sales teams clearer ownership of the accounts they manage without relying on parallel spreadsheets or manual handovers.
The objective is simple: buyers see the right commercial terms in Shopify, while sales and operations teams continue working with reliable data across the systems they already depend on. Where the ERP side of that setup is the harder half, our Shopify ERP integration work covers it in detail.
Where each system fits
SAP
Pricing · Inventory · Product data
Shopify B2B
Companies · Catalogues · Orders · Buyer access
Salesforce
Accounts · Contacts · Sales teams
When Shopify Plus Is Worth It for B2B
We do not recommend Shopify Plus simply because a business sells wholesale. Most core Shopify B2B features are available across several plans, so the decision should be based on the complexity of the commercial model rather than the B2B label itself.
For businesses with more complex B2B requirements, our Shopify Plus store development work can support capabilities such as unlimited B2B catalogues, direct catalogue assignment to individual companies or locations, and more advanced payment controls.
For example, a wholesaler that needs different catalogues and negotiated pricing assigned directly to many individual companies or locations can quickly outgrow the standard-plan catalogue model. In that case, the additional cost of Shopify Plus should be weighed against the apps, custom development, and operational complexity that would otherwise be required.
We assess those trade-offs before choosing the plan, so the business pays for capabilities it will actually use rather than adding Shopify Plus by default.
Quick decision cues
- Many company-specific catalogues
- Complex negotiated pricing
- Advanced payment requirements
Our Shopify B2B Development Process
- 01
Discovery
We map company structures, pricing rules, purchasing conditions, approval needs, integrations, and the workflows your sales and operations teams already use.
- 02
Architecture
We define how Shopify should handle companies, catalogues, pricing, payment terms, buyer access, and connected systems before development begins.
- 03
Build
We configure the B2B environment, storefront experience, required apps, integrations, and custom functionality around the approved commercial model.
- 04
Test and launch
We test company access, pricing, ordering rules, payment terms, integrations, and key buyer journeys before launch, so the system works for real accounts and real purchasing scenarios.
From Manual Ordering to a Connected B2B Setup
The point of the build is to move the commercial rules your team already applies by hand into the store itself.
Traditional B2B process
- Orders arrive by email or spreadsheet
- Pricing is checked manually
- Account data is spread across systems
- Orders are re-entered into the ERP
Connected Shopify B2B setup
- Buyers order through their own account
- Agreed pricing is shown automatically
- Company access is structured in Shopify
- Orders flow into connected systems
This is an illustration of the difference between a manual and a connected process, not a guaranteed result. The scope of what can be automated is defined during discovery.
Shopify B2B Work Built Around Real Operations
Our selected Shopify projects show how we approach custom storefronts, complex catalogue structures, integrations, and operational ecommerce requirements.
Explore our Shopify projects to see how we turn complex business requirements into Shopify systems that teams can actually use.
Premium leather travel accessories. Shopify Plus migration with custom inventory sync, B2B portal and a headless storefront across 10+ markets.
Shopify theme and custom volume-shipping calculator for a B2B equine-forage brand handling truckload orders and tiered volume pricing.
Topical pain-relief brand running three Hydrogen storefronts (CA / AU / NZ) on one codebase, with B2B + DTC on the same Shopify Plus stack.
Build a B2B Store Your Team Can Actually Operate
Your B2B store should make purchasing easier for customers without creating more manual work for sales and operations teams. We turn your pricing rules, company structures, integrations, and buying workflows into a Shopify setup that gives buyers a clearer way to order and your team a system they can manage with confidence.
Shopify B2B Development Questions
Can you adapt Shopify B2B to our existing company and pricing structure?
Yes. We map your company structure, catalogues, pricing rules, payment terms, buyer access, and connected systems before deciding what can be handled natively and what requires additional development.
Do we need Shopify Plus for B2B ecommerce?
Not always. We assess your catalogue structure, company requirements, pricing model, payment needs, integrations, and operational complexity before recommending the appropriate Shopify plan.
Can Shopify B2B support customer-specific pricing?
Yes. We can structure catalogues and pricing around B2B markets, companies, or company locations, depending on the Shopify plan and commercial model, then connect that logic with systems where pricing is managed outside Shopify.
Can Shopify B2B integrate with SAP or Salesforce?
Yes, depending on the existing systems and integration requirements. We define which platform owns each type of data and how customer, pricing, inventory, and order information should move between Shopify and systems such as SAP or Salesforce.
Can B2B and DTC customers use the same Shopify store?
Yes. A blended setup can support both B2B and DTC customers in one store, but a separate B2B experience may be more appropriate when catalogues, workflows, teams, or customer journeys differ significantly.
How much does Shopify B2B development cost?
The biggest cost drivers are usually catalogue and pricing complexity, ERP or CRM integration, custom buying workflows, storefront requirements, and whether the project needs Shopify Plus or additional apps. We define the scope after reviewing the commercial and technical requirements of the project.