Wix to Shopify Migration
Move from Wix to Shopify without treating the project as a simple website transfer. We rebuild the store around Shopify's ecommerce structure, carrying over the products, content, customer data, and functionality that still support the business. The result is not a copy of the Wix site, but a Shopify store with a clearer catalogue, more maintainable functionality, and a structure the team can manage as the business grows.
Why move
Why Growing Stores Move from Wix to Shopify
Wix can be a practical starting point, but catalogue management, integrations, subscriptions, fulfilment, and reporting may become harder as the store grows.
Businesses that migrate from Wix to Shopify often need a larger catalogue, stronger inventory control, additional sales channels, or closer connections with other business systems. For a closer comparison of each platform's strengths, limitations, and ideal use cases, read our guide to Wix vs Shopify for online stores.
We identify which limitations are affecting the business and which parts of the existing setup still provide value. This creates a migration plan based on real operational needs rather than a generic list of Shopify features.
This platform-specific work forms part of our broader Shopify migration services, covering planning, store development, data transfer, SEO preparation, testing, and launch.
Wix Data Does Not Leave Through One Clean Export
A Wix store rarely moves through one complete export. Products, customers, orders, blog posts, reviews, and media may require different migration methods depending on how they were created and stored.
We audit each data type before selecting the transfer approach. Some information can be exported and mapped into Shopify, while other content may require a migration app, custom process, or manual rebuilding.
Exporting Wix Products, Customers, and Order History
We map product titles, descriptions, variants, pricing, inventory, images, categories, and SEO data to the appropriate Shopify fields and collections.
Customer records and available order history are transferred within the approved scope and validated after import. We also account for catalogue size, digital products, export limitations, and fields without a direct Shopify equivalent.
Blog Content, Reviews, and Media
Blog posts, reviews, and media often require a different approach from product data. The available migration method depends on how the content is stored and which Wix tools or external platforms are involved.
We identify what still has value, then rebuild or transfer it through the most appropriate process. Internal links, categories, dates, images, formatting, and existing URLs are checked after migration.
Your Wix Design Cannot Be Imported: But Its Best Ideas Can Be Rebuilt
A Wix storefront cannot be converted directly into a Shopify theme. We translate its strongest design elements into reusable Shopify sections and templates, covering navigation, product pages, collections, promotional content, and mobile layouts.
This preserves the brand while simplifying layouts that became difficult to manage and making future updates easier for the internal team.
Rebuilding Wix Apps, Automations, and Custom Functionality
Wix functionality may be spread across apps, forms, automations, memberships, subscriptions, bookings, and custom code.
We review the business purpose of each feature, then rebuild it through native Shopify functionality, selected apps, integrations, or custom development. This preserves essential workflows without carrying over unnecessary tools and subscriptions.
Not Everything in Wix Deserves a Place in the New Store
Wix sites can accumulate outdated pages, duplicate forms, unused apps, and content that no longer supports the business. Moving everything would add time and complexity without improving the Shopify store.
We retain what still has commercial, operational, or SEO value, while consolidating, redirecting, or removing unnecessary elements. This gives the new store a cleaner structure from the start.
Moving Your Wix Domain and Protecting SEO
A platform change affects the domain, URL structure, internal links, and organic visibility built around the Wix site. These elements need to be mapped before the old store is disconnected.
We review the domain setup, indexed pages, metadata, redirects, and internal links so customers, search engines, and connected services can reach the new Shopify store correctly.
Domain and DNS Transition
The domain may be registered through Wix or connected from another provider. We confirm who manages it, how DNS records are configured, and whether business email or other services depend on the same domain.
The records are updated in the right order once Shopify is ready to go live, reducing avoidable issues with store access, SSL, and email delivery.
URL Mapping, 301 Redirects, and SEO Checks
Wix and Shopify use different URL structures. Wix product pages often use the default /product-page/ path, while Shopify uses /products/, although the existing Wix structure may have been customised.
We audit the store's actual product, category, blog, and landing-page URLs, then map valuable pages to the most relevant Shopify destinations through tested 301 redirects.
Metadata, canonicals, internal links, indexation settings, and analytics are reviewed before launch. After launch, we monitor crawl issues, redirect errors, indexation, and organic performance so problems can be identified early.
What Determines the Scope of a Wix to Shopify Migration?
The scope depends on more than product count. Content volume, design complexity, apps, automations, order history, reviews, integrations, custom functionality, and SEO requirements can all affect the work involved.
A small Wix catalogue with a standard layout may require a straightforward rebuild, while extensive content, subscriptions, bookings, custom code, or connected systems require more planning and validation.
We define these requirements during the initial audit so the migration scope, responsibilities, and expected timeline reflect the actual store.
From Wix Audit to a Working Shopify Store
- Step1
Audit and Migration Planning
We review the catalogue, content, design, functionality, domain setup, and SEO requirements to define what should be transferred, rebuilt, simplified, or left behind.
- Step2
Shopify Structure and Storefront Build
We organise products, collections, navigation, templates, and required functionality, then build the storefront around the approved design and operational needs.
- Step3
Data Transfer and Functional Testing
Approved store data and content are migrated using the appropriate methods. Apps, forms, automations, integrations, and customer journeys are tested before launch.
- Step4
Go-Live and Post-Launch Checks
Once the store is ready, we connect the domain and verify redirects, analytics, indexation settings, transactions, email flows, and key workflows. We then monitor the store after launch.
Shopify Work Built Around Real Store Requirements
Our Shopify projects combine storefront development, catalogue organisation, data migration, custom functionality, integrations, and SEO preparation according to each business's requirements.
BigCommerce → Shopify migration and three-market launch for a premium Serbian menswear brand with 25+ retail stores.
Premium leather travel accessories. Shopify Plus migration with custom inventory sync, B2B portal and a headless storefront across 10+ markets.
Topical pain-relief brand running three Hydrogen storefronts (CA / AU / NZ) on one codebase, with B2B + DTC on the same Shopify Plus stack.
Move Beyond Wix Without Rebuilding the Wrong Things
A successful migration should preserve what already supports the business while replacing the parts that limit it. We turn the existing Wix setup into a focused Shopify plan built around the catalogue, content, functionality, and workflows the store will need next.
Wix to Shopify Migration Questions
Can a Wix design be transferred directly to Shopify?
Not directly. Wix and Shopify use different design systems, so the storefront needs to be rebuilt using Shopify themes, sections, and templates.
Can Wix blog posts be migrated to Shopify?
Yes, but they may require a migration tool, custom process, or manual rebuilding. Formatting, images, internal links, categories, dates, and URLs should all be checked after transfer.
Can Wix reviews be moved to Shopify?
Reviews may be migrated through a suitable review platform or custom process, depending on how they are stored and which review system will be used in Shopify.
What happens to a domain purchased through Wix?
The domain can remain registered with Wix or be transferred to another provider. In either case, DNS records must be updated correctly when the Shopify store is ready to go live.
Can Wix order history be transferred to Shopify?
Available order data can be included in the migration scope, but the method and level of historical detail depend on the existing Wix setup and the chosen transfer process.
Will customer passwords move from Wix to Shopify?
Customer passwords cannot normally be transferred between platforms. Existing customers will usually need to activate their Shopify accounts or create new passwords.