Hop Hop Shop — Shopify rebuild with international markets

Hop Hop Shop is a Serbian women's footwear brand with hundreds of thousands of customers — but the store ran on a slow, outdated custom-made admin. Merchandising, orders and day-to-day ops were stuck on a stack that couldn't keep up. They needed a full redesign, a Shopify theme built from scratch, an international shop with localisation and geolocation, and a cutover that kept courier flows, fiscal receipts and organic URLs intact.

What we did

• Replaced the legacy custom admin with a full Shopify rebuild — catalogue, customers and operations moved onto a stack the team can actually run.
• Designed and built a custom theme from scratch around women's shoes: lifestyle heroes, collection merchandising, and PDPs that carry colour, size, discounts and social proof without clutter.
• Launched an international shop alongside the Serbian storefront, with localisation for language, currency and content, plus geolocation that routes visitors to the right market.
• Integrated courier services so rates, tracking and cash-on-delivery match how shoppers actually buy in each market.
• Connected Sparkom's API for e-fiscalisation so orders flow from Shopify to fiscal receipts without manual re-entry.
• Shipped a custom AI chatbot for storefront support, plus product bundles, quantity discounts, newsletter marketing, reviews and wishlists.
• Mapped URL redirects and technical SEO so organic equity from the old site survived the cutover.

Stack

Shopify, Liquid, custom theme, international shop, localisation, geolocation, Sparkom fiscalisation API, courier integrations, custom AI chatbot, bundles, discounts, reviews, wishlists, newsletter, 301 redirects, technical SEO.

Role

Lead rebuild — theme from scratch, international markets, localisation, geolocation, integrations, fiscalisation, SEO cutover and launch.

Hop Hop Shop now runs live on Shopify with a Serbian storefront, an international shop, and an ops stack built for volume.

• From scratch custom theme and redesign
• International shop with localisation and geolocation
• 400,000+ customers surfaced in the brand story
• Sparkom fiscalisation and AI chatbot live on the storefront