M&L Butik — New website design + Shopify build

M&L Butik had a loyal in-store audience across two boutiques in Stepojevac and Lazarevac, but no real way to sell beyond them. They needed their first online store — one that presents suits the way the boutique does in person, guides shoppers by occasion (weddings, proms, business), and fits how the Serbian market actually buys: cash on delivery, size exchanges and less common sizes up to 64.

What we did

• Designed a new visual identity for the web — an elegant, editorial storefront with serif typography and large suit photography that mirrors the in-store experience.
• Built the store on Shopify with occasion-led architecture: three-piece, two-piece and double-breasted suits, wedding and prom collections, extended sizes and shirts.
• Set up Serbian-market essentials — cash on delivery, free shipping over 10,000 RSD, a size-exchange flow and a size guide on every product.
• Wrote keyword-mapped collection descriptions and metadata in Serbian, targeting high-intent suit queries like "odela za venčanje" and "odela za maturu".
• Kept the image-heavy catalogue fast with lazy loading, optimised imagery and a lean theme.

Stack

Shopify, Liquid, custom theme, JSON-LD schema, GA4, Search Console.

Role

Lead end-to-end — website design, Shopify build, content and on-page SEO, launch.

M&L Butik now sells across Serbia from one online store that mirrors the boutique experience and feeds both physical locations.

• 0 → live first online sales channel
• 2 boutiques connected to one storefront
• 46–64 full size range available online
• 24h dispatch with nationwide delivery