Jamjoom Fashion — Headless multi-brand corporate site

Jamjoom Fashion is a publicly listed Saudi fashion group with 218+ retail stores, four owned brands, and 1,200+ employees. They needed a corporate site that lived up to their position — investor-grade financial data, world-class animation, full bilingual AR / EN with proper RTL, and pixel-perfect execution of a London design partner's award-winning concept. All in three months.

What we did

• Built a headless corporate site in React + TypeScript with Sanity CMS, so the marketing team can manage investor relations, brand pages and news independently.
• Implemented sophisticated animation sequences and interactive transitions throughout — homepage brand carousel, parallax, micro-interactions — with 60fps performance on every device.
• Integrated Euroland investor widgets for real-time NOMU stock prices, share graphs, financial calendar and total shareholder return calculations.
• Built dedicated brand showcase pages for Nayomi, Mihyar, Dream and Booty Parlor with full Arabic / English bilingual support and RTL layout.
• Partnered with Checkland Kindleysides in London to translate their physical retail design language into the digital experience without compromise.
• Optimised image delivery, code splitting and caching for sub-second load times across the GCC region.

Stack

React, TypeScript, Sanity CMS, Euroland investor widgets, RTL i18n, advanced animation libraries.

Role

Lead full headless build delivered in three months in collaboration with Checkland Kindleysides.

Jamjoom Fashion's digital presence now matches their world-class physical retail and serves investors, partners and media as a single, coherent brand.

• 4 owned brands online (Nayomi, Mihyar, Dream, Booty Parlor)
• 218+ retail stores represented
• AR / EN bilingual + full RTL support
• 3 months from kickoff to launch