Wallace & Company — Luxury home fragrance storefront redesign

Wallace & Company sells scent for the home, not personal fragrance, so the store needed to feel closer to a luxury interiors house than a standard beauty catalogue. The product story also had to carry a decade of hotel, hospitality and UAE craft credentials without slowing down the path to purchase.

What we did

• Built a premium Shopify storefront around the brand's core idea: fine fragrance for the home, crafted in the Emirates with English influence.
• Structured the catalogue across perfume mist, perfumed incense and diffuser oils so customers can discover scents by product type without losing the editorial feel.
• Designed product and collection sections that foreground packaging, scent notes, hospitality credibility and gifting moments instead of relying on generic ecommerce blocks.
• Added clear merchandising paths for bestsellers, discovery sets and gift box add-ons to make premium gifting feel natural at checkout.
• Tuned image handling, layout and metadata so the site keeps its luxury visual weight while staying fast and discoverable.

Role

Lead storefront build — theme implementation, luxury ecommerce UX, product architecture, SEO and performance.

The redesigned and rebuilt storefront keeps the luxury feel while measurably improving how the store performs and converts.

• +74% conversion rate
• -40% load time
• +17% average order value
• +26% mobile revenue