Wallace & Company — Luxury home fragrance storefront redesign

Full redesign and rebuild of a UAE home-fragrance storefront, turning a luxury brand story into a faster, higher-converting Shopify experience.

Client: Wallace & Company
Industry: Home
What we did: ThemesUI/UXSEOPerformance

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The Challenge

Wallace & Company sells scent for the home, not personal fragrance, so the store needed to feel closer to a luxury interiors house than a standard beauty catalogue. The product story also had to carry a decade of hotel, hospitality and UAE craft credentials without slowing down the path to purchase.

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The Solution

Role

Lead storefront build — theme implementation, luxury ecommerce UX, product architecture, SEO and performance.

What we did

01Built a premium Shopify storefront around the brand's core idea: fine fragrance for the home, crafted in the Emirates with English influence.
02Structured the catalogue across perfume mist, perfumed incense and diffuser oils so customers can discover scents by product type without losing the editorial feel.
03Designed product and collection sections that foreground packaging, scent notes, hospitality credibility and gifting moments instead of relying on generic ecommerce blocks.
04Added clear merchandising paths for bestsellers, discovery sets and gift box add-ons to make premium gifting feel natural at checkout.
05Tuned image handling, layout and metadata so the site keeps its luxury visual weight while staying fast and discoverable.

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