Woolona — Custom Shopify build + multi-market expansion

Woolona sells Woolmark-certified merino across men's, women's and children's lines and needed a storefront that communicates premium quality, supports three regional markets, and ships reliably across the region without third-party-app drag.

What we did

• Built the entire Shopify theme from scratch with a clean, premium aesthetic that lets the natural-fibre story do the work.
• Implemented strategic upsell and cross-sell across PDP, bundles and cart to lift AOV without intrusive pop-ups.
• Integrated DHL as primary carrier with real-time rates at checkout and automated label generation across SI / HR / IT.
• Configured Shopify Markets so each country gets localised language, currency, payment methods and pricing — one stack, three storefronts.
• Tuned Core Web Vitals end-to-end (image compression, lazy loading, JS reduction) for fast loads across the region.
• Surfaced Woolmark certification and customer testimonials throughout the journey to anchor trust at high-friction moments.

Stack

Shopify, Liquid, custom theme, Shopify Markets, DHL integration.

Role

Lead theme build + multi-market expansion + performance / SEO.

Woolona now runs three localised storefronts off one stack with reliable cross-region fulfilment.

• +14% average order value
• +22% organic traffic
• 3 markets (SI / HR / IT)
• Woolmark certified