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By Mladen Terzic

Shopify Plus Updates

21st Oct 2026

6 min read

Shopify Plus Pricing 2026: Licence Fees and the Real Total Cost

Shopify Plus costs $2,300 a month on a 3-year term in the US. This guide covers the licence in the US, UK and Croatia, card rates, the sales level where Plus beats Advanced on fees, and what a build and first year really cost.

Shopify Plus Pricing 2026: Licence Fees and the Real Total Cost
6 min read

Shopify Plus costs $2,300 a month on a 3-year term, or $2,500 a month on a 1-year term, in the US. That is the licence. On top of it you pay card processing on every sale (2.25% + 30¢ online with Shopify Payments), your apps, and the build. On fees alone, Plus only becomes cheaper than the Advanced plan at about $800,000 of online sales a month. Below that, you pay for features, not savings.

The figures below come from Shopify’s Plus pricing page and its plan comparison, checked on 21 October 2026. Build and maintenance prices are our own published prices.

Shopify Plus licence fees in 2026

MarketPlus licenceOnline card rate (Shopify Payments)Third-party payment fee
United States$2,300/month on a 3-year term, $2,500/month on 1 year2.25% + 30¢0.2%
United Kingdomfrom £1,800/month1.3% + 25p0.2%
Croatia (EUR)from €2,100/month1.3% + €0.250.2%

A few things decide what you actually pay:

  • Contract term. In the US, the 3-year term saves $200 a month against the 1-year term: $27,600 a year instead of $30,000.
  • Variable platform fee. Shopify says that “more complex, higher volume” businesses move to a variable platform fee based on revenue and business model. It doesn’t publish the percentage; you get it in a quote.
  • Card rates. International cards add 1% in the US, and premium cards cost 2.95% + 30¢. In-person sales cost 2.3% + 10¢.
  • Other payment providers. If you don’t use Shopify Payments, Shopify adds 0.2% on every sale, on top of what your provider charges.
  • Expansion stores. Your main store and 9 expansion stores are included. Each store after that costs $300 a month, or a revenue share across all stores.

Shopify Plus vs Advanced: what the extra money buys

Advanced costs $299 a month billed yearly ($399 billed monthly), so Plus costs about $2,000 a month more. This is what changes, from Shopify’s own comparison table:

FeatureAdvancedPlus
Checkout customizationLimitedFull
B2B catalogsUp to 3Unlimited
Expansion storesNoneUp to 9 included
Staff accounts15Unlimited
Inventory locations10200
API rate limitsUp to 2x on select APIsUp to 10x on select APIs
Headless storefronts125
Custom functions, custom user groups, bot protectionNot includedIncluded
Online card rate (US)2.5% + 30¢2.25% + 30¢
Third-party payment fee0.6%0.2%
SupportEnhanced live chatPriority support

Lower Shopify plans can now run a simple B2B channel, so B2B alone is no longer a reason to move. We explain where the line sits in Do You Still Need Shopify Plus for B2B in 2026?

When Plus pays for itself

Plus has lower card rates, so at some level of sales the savings cover the higher licence. With Shopify Payments in the US, the card rate drops by 0.25 points and the licence costs $2,001 a month more than Advanced billed yearly. The two cross at $800,400 of online sales a month, about $9.6 million a year.

Monthly cost at different levels of sales, assuming a $100 average order and domestic cards:

Online sales a monthAdvanced (billed yearly)Plus (3-year term)Plus costs
$100,000$3,099$4,850$1,751 more
$250,000$7,299$8,675$1,376 more
$500,000$14,299$15,050$751 more
$800,000$22,699$22,700about the same
$1,000,000$28,299$27,800$499 less

Two things move the line:

  • Another payment provider. Shopify’s third-party fee falls from 0.6% on Advanced to 0.2% on Plus, a 0.4-point gap, so Plus catches up at about $500,000 a month.
  • Monthly billing on Advanced. At $399 a month, the crossing comes at about $760,000 a month.

Our Shopify fee calculator works this out for your own sales, order size and card mix, for the US, UK, Croatia and Serbia.

The costs nobody publishes

The licence is the smallest line for most Plus stores. Here is what a first year looks like for a brand selling $5 million a year online, with a $100 average order and Shopify Payments:

CostAdvancedPlus
Licence for 12 months$3,588$27,600
Card processing (2.5% / 2.25% + 30¢ on 50,000 orders)$140,000$127,500
Total Shopify cost$143,588$155,100

At that size Plus costs about $11,500 a year more in Shopify fees. Whether it is worth it depends on what the Plus features save you: a checkout that converts better, B2B without workarounds, expansion stores instead of separate subscriptions.

Then come the costs that are yours to choose:

  • Build or migration. We quote Shopify Plus builds per project, because the scope varies most there. For reference, our published floors are from €5,000 for a migration to Shopify, from €8,000 for a custom theme built from your design, and from €9,000 for design plus a custom theme. A design in Figma alone starts at €1,000, depending on the number of page templates.
  • Ongoing development and optimization. From €500 a month with us.
  • Apps. Reviews, subscriptions, search, loyalty and ERP connectors are billed by each vendor, often by order volume. List the ones you need before comparing quotes.

All our prices are on our pricing page.

FAQ

How much does Shopify Plus cost per month?

$2,300 a month on a 3-year term, or $2,500 a month on a 1-year term, in the US. In the UK it starts at £1,800 and in Croatia at €2,100. Higher-volume businesses move to a variable platform fee based on revenue, which Shopify quotes.

Is Shopify Plus worth it over Advanced?

On fees alone, at about $800,000 of online sales a month with Shopify Payments, or about $500,000 with another payment provider. Below that, Plus is worth it when you need its features: full checkout customization, unlimited B2B catalogs, expansion stores or higher API limits.

What are Shopify Plus transaction fees?

0% with Shopify Payments: you pay only the card rate, 2.25% + 30¢ per online sale in the US. With another payment provider, Shopify charges 0.2% per sale on top of the provider’s fee. More in Shopify fees explained.

How much does it cost to build a Shopify Plus store?

€5,000 is where our migrations to Shopify start, and a custom design with a custom theme starts at €9,000. Shopify Plus builds are quoted per project, because integrations, B2B rules and the number of stores change the scope the most.

How many stores does Shopify Plus include?

10: your main store and 9 expansion stores. Each additional store costs $300 a month, or a revenue share across all stores.

If you are weighing Plus against Advanced, or moving to Shopify from another platform, our Shopify Plus development team can map your requirements to a plan and send a fixed price.

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