Blossom — Aromatherapy storefront from scratch

Blossom needed a complete digital presence built around how customers actually shop for essential oils — by intent (sleep, stress, focus) rather than by SKU. They also needed content that positions them as a credible wellness authority in the Serbian market.

What we did

• Designed and built the entire storefront from scratch with a calm, nature-led visual language that reflects the brand's POV.
• Implemented purpose-led navigation so customers can browse by intent — stress, sleep, energy, immunity, focus, hormonal balance — instead of by product type.
• Built a content hub with guides on essential oils, diffusers and aromatherapy practices to capture wellness-intent search and build authority.
• Localised the entire experience for the Serbian market — language, payments, shipping — so the checkout feels native, not translated.

Stack

Shopify, Liquid, custom theme, local payment / shipping integrations.

Role

Lead end-to-end — design, theme, content architecture, localisation.

Blossom now meets customers where their wellness questions actually start — and answers them inside the storefront.

• +26% conversion rate
• +28% time on site
• 2 languages
• 100% natural ingredients