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Drink Could — Brand identity + Shopify launch
Brand identity and Shopify launch for a functional matcha latte startup with adaptogens — full pre-launch waitlist flow.
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The Challenge
Drink Could was launching from zero into a crowded functional-beverage market. They needed both a brand identity and a Shopify storefront that explained their formulation (ceremonial matcha + adaptogens), built anticipation pre-launch, and stood apart from generic energy drinks.
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The Solution
Stack
Shopify, Liquid, custom theme, email capture / waitlist app.
Role
Lead brand identity + Shopify build + launch strategy.
What we did
- 01Designed the visual identity from scratch — distinctive, energetic, and aligned with health-conscious buyers.
- 02Built the Shopify theme implementation around the brand system, with strong product-education sections explaining matcha, lemon balm, ginseng and bacopa monnieri.
- 03Created a pre-launch experience with email capture and waitlist mechanics to build a community before public availability.
- 04Highlighted the clean-ingredient story — oat milk base, no added sugar, botanical adaptogens — at every conversion-relevant moment.
(03)
Results
0 → live
brand launch
+18%
pre-launch list
+14%
email CR
2
markets
Drink Could launched with a brand and storefront that look like an established player, not a stage-zero startup.
- 0 → live brand and storefront launched
- +18% pre-launch list growth
- +14% email conversion rate
- 2 markets at launch
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