Drink Could — Brand identity + Shopify launch

Drink Could was launching from zero into a crowded functional-beverage market. They needed both a brand identity and a Shopify storefront that explained their formulation (ceremonial matcha + adaptogens), built anticipation pre-launch, and stood apart from generic energy drinks.

What we did

• Designed the visual identity from scratch — distinctive, energetic, and aligned with health-conscious buyers.
• Built the Shopify theme implementation around the brand system, with strong product-education sections explaining matcha, lemon balm, ginseng and bacopa monnieri.
• Created a pre-launch experience with email capture and waitlist mechanics to build a community before public availability.
• Highlighted the clean-ingredient story — oat milk base, no added sugar, botanical adaptogens — at every conversion-relevant moment.

Stack

Shopify, Liquid, custom theme, email capture / waitlist app.

Role

Lead brand identity + Shopify build + launch strategy.

Drink Could launched with a brand and storefront that look like an established player, not a stage-zero startup.

• 0 → live brand and storefront launched
• +18% pre-launch list growth
• +14% email conversion rate
• 2 markets at launch