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HFactor Water — Custom Shopify theme + subscription
Custom Shopify theme and subscription model for a hydrogen-infused water brand with five flavours and bundle / subscription options.
(01)
The Challenge
HFactor Water has a science-led product story that most beverage themes flatten. They needed a custom Shopify theme that explains molecular hydrogen clearly, supports subscription, and feels premium without going generic.
(02)
The Solution
Stack
Shopify, Liquid, custom theme, subscription app.
Role
Lead theme build + subscription setup.
What we did
- 01Built the theme to client design specs — bold, clean, and aligned with the brand's premium positioning.
- 02Implemented a flavour selector that lets customers explore the full line — Silver, Blackberry, Honeydew, Watermelon, Tart Cherry — with engaging visuals.
- 03Stood up a flexible purchasing system that supports both one-time orders and subscriptions with a 20% saving incentive across 12-pack and 24-pack bundles.
- 04Added educational and sustainability messaging so the science of molecular hydrogen and the brand's environmental stance both come through clearly.
(03)
Results
+22%
subscription rate
+18%
mobile CR
+14%
avg order value
5
flavors live
HFactor Water now has a storefront that earns the premium price tag and turns one-time buyers into subscribers.
- +22% subscription rate
- +18% mobile conversion rate
- +14% average order value
- 5 flavours live
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