HFactor Water — Custom Shopify theme + subscription

HFactor Water has a science-led product story that most beverage themes flatten. They needed a custom Shopify theme that explains molecular hydrogen clearly, supports subscription, and feels premium without going generic.

What we did

• Built the theme to client design specs — bold, clean, and aligned with the brand's premium positioning.
• Implemented a flavour selector that lets customers explore the full line — Silver, Blackberry, Honeydew, Watermelon, Tart Cherry — with engaging visuals.
• Stood up a flexible purchasing system that supports both one-time orders and subscriptions with a 20% saving incentive across 12-pack and 24-pack bundles.
• Added educational and sustainability messaging so the science of molecular hydrogen and the brand's environmental stance both come through clearly.

Stack

Shopify, Liquid, custom theme, subscription app.

Role

Lead theme build + subscription setup.

HFactor Water now has a storefront that earns the premium price tag and turns one-time buyers into subscribers.

• +22% subscription rate
• +18% mobile conversion rate
• +14% average order value
• 5 flavours live