GardenHeadlessUI/UXSEOPerformance

Garden Delivery — Headless Hydrogen rebuild

Headless Hydrogen rebuild for a 5,000-product plant retailer with USDA-zone guidance, educational content and an image-heavy catalogue.

Garden Delivery — Headless Hydrogen rebuild - Headless Hydrogen rebuild for a 5,000-product plant retailer with USDA-zone guidance, educational content and an image-heavy catalogue.
5,000+products
3.2s → 1.1sload time
+28%organic traffic
+18%conversion rate

The Challenge

Garden Delivery sells thousands of plants online to gardeners who need real guidance — hardiness zones, plant care, what's safe for pets. The previous stack couldn't keep up with image-heavy catalogues at speed, and search and content tooling weren't pulling their weight either.

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The Solution

What we did

  • Rebuilt the entire storefront on Shopify Hydrogen for fast loads on an image-heavy catalogue and for solid SEO out of the box.
  • Designed product organisation that lets gardeners browse by plant type (annuals, perennials, houseplants), by collection (Best Sellers, Proven Winners) and by criteria (Pet Safe, Spring Bloomers).
  • Built educational sections — Plant Guides, Garden Blog, Trial Gardens, the Know Your Zone tool — that capture intent search and turn the brand into a gardening authority.
  • Tuned image optimisation, caching and checkout for the realities of selling perishable plants — speed and clarity matter.

Stack

Shopify, Hydrogen, Remix, image optimisation, custom Know Your Zone tool.

Role

Lead full headless rebuild + content architecture.

Results

Garden Delivery's storefront now answers the questions gardeners actually have — fast — and that's where the conversion lift lives.

  • 5,000+ products live
  • 3.2s → 1.1s page load time
  • +28% organic traffic
  • +18% conversion rate

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our process

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In a personalized consultation, we'll identify your business goals, ideal customer, and brand essence to create a custom solution.