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Garden Delivery — Headless Hydrogen rebuild
Headless Hydrogen rebuild for a 5,000-product plant retailer with USDA-zone guidance, educational content and an image-heavy catalogue.
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The Challenge
Garden Delivery sells thousands of plants online to gardeners who need real guidance — hardiness zones, plant care, what's safe for pets. The previous stack couldn't keep up with image-heavy catalogues at speed, and search and content tooling weren't pulling their weight either.
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The Solution
Stack
Shopify, Hydrogen, Remix, image optimisation, custom Know Your Zone tool.
Role
Lead full headless rebuild + content architecture.
What we did
- 01Rebuilt the entire storefront on Shopify Hydrogen for fast loads on an image-heavy catalogue and for solid SEO out of the box.
- 02Designed product organisation that lets gardeners browse by plant type (annuals, perennials, houseplants), by collection (Best Sellers, Proven Winners) and by criteria (Pet Safe, Spring Bloomers).
- 03Built educational sections — Plant Guides, Garden Blog, Trial Gardens, the Know Your Zone tool — that capture intent search and turn the brand into a gardening authority.
- 04Tuned image optimisation, caching and checkout for the realities of selling perishable plants — speed and clarity matter.
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Results
5,000+
products
3.2s → 1.1s
load time
+28%
organic traffic
+18%
conversion rate
Garden Delivery's storefront now answers the questions gardeners actually have — fast — and that's where the conversion lift lives.
- 5,000+ products live
- 3.2s → 1.1s page load time
- +28% organic traffic
- +18% conversion rate
“Mladden and his team have done an excellent job on our Headless Shopify site so far. As an SEO guy, I needed control over things that Shopify set by default and they were the only people who could solve this problem. They have built a nice website that we continue to improve on and can't wait to see the finished product.”
Garden DeliveryShopify Partner Directory review
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